Migue - I totally agree... I thought it was a horrible ad, and I actually think neither the General Market consumer nor the Hispanic consumer got it... it was a cheap accent, and the worst voice over in spanish.. it was just bad... and for perspective you don't have to be hispanic to think so... this is what Bob Garfield - top ad reviewer for AdAge wrote this morning: 

Toyota, Conill, Los Angeles
Is the Hispanic population deemed too unsophisticated, too sentimental, too susceptible to appreciate a modicum of wit, verisimilitude or at least respect in its advertising? This spot, which plays on the idea of hybrid technology by showing a Latino speaking in accented English with his English-speaking little boy, treats the viewer like a moron. Is this how you cultivate an audience.by condescending to it? Embarrassing. 

